they're screamin' on the floor!
Remember the fun we had when you poisoned me?
“Something you ate,” the doctor said.
Don't let the ghosts and the ghouls disturb you, darling.
going to live to enjoy it!
A promotional genius, director William Castle turned his low budget B movies into box office hits by using a variety of gimmicks. The publicity package for House on Haunted Hill, for example, asserted that the picture was filmed using a technique called Emergo. To transform the movie into an interactive experience, Castle distributed a promotional kit
to theaters screening the movie. The kit included a creepy, inflatable glow-in-the-dark skeleton.
During the movie's terrifying climax a skeleton emerges from an acid-filled wine vat to exact revenge on wife/villainess Annabelle Loren. Simultaneously, the skeleton in the theater was rigged to spring from the stage and sail on a wire above the audience. As word spread about the movie's bare bones special effects, rambunctious teenagers couldn't resist the urge to pelt the poor skeleton with candy boxes, cups and anything else they could get their hands on. It was not the audience reaction Castle had anticipated. It was, neverthe-
less, an encouraging sign that a good time was had by all.